We believe Thought Leadership is a responsibility.
We are on a mission to build the new generation of Impact Influencers.
The people who influence thinking, shape values, and drive progress. Not just consumption.
Who We Are
We kept seeing the same problem.
The people with the most to say were the least visible.
The scientists, founders, and executives actually shaping industries from the inside stayed locked in boardrooms and labs, while the loudest voices took the stages and got the recognition.
[Icons of Impact] was founded by a B2B marketing strategist and a B2C storyteller, combining more than 15 years of experience. We built audiences from scratch and advised brands from the earliest stage to the largest in their industries.
We have seen every side of the content and influence economy. But we realised we were not putting that experience to work for the people who actually deserved to be heard.
Now we are.
Why We Built [Icons of Impact]
The people with the most to say are the least recognised.
[ Purpose ]
[ Mission ]
[ Vision ]
To redefine what influence means
To build the new generation of impact influencers
A world that rewards purpose over vanity
What We Stand For
The standards we do not compromise on.
[ Substance > Visibility ]
We never compromise the depth of expertise for any algorithm. Not ours, and not that of the people we work with.
Standard 1
[ Earned Authority ]
[ Partnership > Service ]
We protect your work and value as our own. We work alongside you as a partner, not just an agency executing a brief.
[ Integrity > Growth ]
We choose who we represent carefully, because who we work with is a reflection of what we stand for.
[ Purpose > Profit ]
The mission comes before the margin. For us and for everyone we build with.
Standard 2
Standard 3
Standard 4
Standard 5
These are the principles that are integral to everything we do at [Icons of Impact], internally and externally.
We only work with people who have done the real work. Genuine industry experience is not optional. It is the starting point.
Anas Majdouli
Co-Founder & Strategy Director
Saomai Le
Co-Founder & Creative Director
8+ years in B2C brand storytelling and content production.
Second-time founder, scaled brands across media, sports, entertainment, retail, tech, and startups.
Former influencer with 400k+ followers, now redefining what influence means.
9+ years in B2B marketing and strategy across industries and geographies.
Experience in energy transition, climate tech and digital innovation.
Engineering background with expertise in AI and scalable system design.
