[ Who we are ]
We are team of passionate marketing strategists, journalists, designers, and creative directors with extensive experience in building B2B and B2C brands across geographies.
Founded in Dubai and working with leaders across the GCC, and beyond.
We speak English, Arabic, French and German.
[ Our Philosophy ]
We believe that thought leadership is a responsibility.
Many real leaders have the experience and expertise to shape industries,
but stay unseen because they lack the time or systems to share it.
That’s where we come in.
[ Our Mission ]
To help leaders turn their expertise into authority and become trusted voices in their industries.
[ Our Vision ]
A world where impactful leaders and "real inflluencers"
lead the conversation, inspire people, and drive meaningful impact.
[Icons of Impact] was founded because we kept seeing the same problem
(that frustrated us a little bit).
The people with real expertise and something to share, were not getting the recognition they deserve.
The scientists, founders, executives, innovators.
The ones who are actually building, solving, creating.
The ones shaping industries from the inside.
The "real influencers" who should be leading the conversations.
But the reality is simple: the people driving real progress rarely have the time, structure, or support to communicate it.
Their expertise stays locked in meetings, reports, labs, and boardrooms. Instead of impacting the world.
So we decided to come together, a B2B strategist and a B2C storyteller,
to build a strong team and a thought leadership agency.
Dedicated to put a spotlight on the real leaders.
We don’t create influencers. We build Icons of Impact.
[ Our Story ]
Where B2B strategy meets B2C storytelling. The foundation of [Icons of Impact.
[Our Founders]
Anas Majdouli
Co-Founder & Strategy Director
Saomai Le
Co-Founder & Creative Director
7+ years in B2C brand storytelling and content production.
Second-time founder, scaled brands across media, sports, entertainment, retail, tech, and startups.
Former influencer with 400k+ followers redefining real influence.
9+ years in B2B marketing and strategy across industries and geographies.
Experience in energy transition, climate tech and digital innovation.
As an engineer, passionate about turning complex ideas into clear narratives.
1. Clarity over noise
We help you communicate simply and confidently.
Your message stays focused on what truly matters.
[Our Values]
The principles that guide everything we do and build.
1. Clarity over noise
We help you communicate simply and confidently.
Your message stays focused on what truly matters.
1. Clarity over noise
We help you communicate simply and confidently.
Your message stays focused on what truly matters.
1. Clarity over noise
We help you communicate simply and confidently.
Your message stays focused on what truly matters.
1. Clarity over noise
We help you communicate simply and confidently.
Your message stays focused on what truly matters.
